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It’s like we forgot how to drive, one Harvard expert observed recently about the two-year spike in traffic-related deaths, which marked an abrupt end to years of American roads becoming progressively safer. The trend began in 2020 when fatal crashes surged to 38,680, a seven percent increase over 2019, according to the National Highway TrafficIt’s like we forgot how to drive, one Harvard expert observed recently about the two-year spike in traffic-related deaths, which marked an abrupt end to years of American roads becoming progressively safer. The trend began in 2020 when fatal crashes s...

Harvard Chan School's Jay Winsten offers a critique of recent communications about COVID-19 boosters and advice on how to improve messaging.

NEW YORK — A public service ad campaign unveiled Thursday aims to convince Americans to get vaccinated against COVID-19, telling them “It’s Up to You.” The campaign by the Ad Council and its partners is focused on those who may be hesitant to get the shots. One print ad reads: “Getting back to hugs starts with getting informed,” and directs readers to a website with information about vaccines in seven languages. “Our goal is to move them from being hesitant to being confident” in vaccines, said Lisa Sherman, the Ad Council’s president. As many as 1 in 3 Americans say they def...

NEW YORK —  A public service ad campaign unveiled Thursday aims to persuade Americans to get vaccinated against COVID-19, telling them, “It’s Up to You.” The campaign by the Ad Council and its partners is focused on those who may be hesitant to get the shots. One print ad reads “Getting back to hugs starts with getting informed” and directs readers to a website with information about vaccines in seven languages. “Our goal is to move them from being hesitant to being confident” in vaccines, said Lisa Sherman, the Ad Council’s president. As many as 1 in 3 Americans say they ...

Signs in Provincetown this past summer remind everyone to wear a mask in public to help prevent the spread of coronavirus. (Jesse Costa/WBUR) During the pandemic, almost everything seems to be a struggle. Among the challenges for public health professionals: getting people to take precautions. Jay Winsten was the architect of the U.S. "Designated Driver" campaign that focused on shifting the culture of drinking and driving — which contributed to a sharp decline in alcohol-related traffic fatalities and injuries. Winsten, now the director of the Initiative on Communication Strategies for Pub...