Sports Boulevard Foundation (SBF) signed a partnership with the Jockey Club of Saudi Arabia (JCSA), making Sports Boulevard an official sponsor for the Sports Boulevard Riyadh Dirt Sprint race, one of the races held in the evening of the 2024 Saudi Cup, the world's most valuable horse race. The partnership was signed by JCSA chief executive Ziad Al-Mogren and SBF chief executive Jayne McGivern in the presence of Prince Bandar bin Khalid Al-Faisal, the chairman of the Equestrian Authority and the JCSA.
The Sports Boulevard has officially unveiled RIYDE, an immersive cycling experience in Riyadh, through a partnership with the global technology company, BKOOL. This collaboration, combining the expertise of a pioneering virtual cycling simulator with the innovative vision of Sports Boulevard, aims to boost fitness levels in Riyadh. According to Jayne McGivern, CEO of the Sports Boulevard Foundation, the launch of RIYDE aligns with their mission to promote grassroots sports and make exercise more accessible to Riyadh's residents.
Minister of Tourism Ahmed Al-Khateeb said that Saudi Arabia aspires to attract 150 million visitors by 2030 and that tourism sector will contribute SR750 billion to the national economy
Minister of Justice Walid Al-Samaani highlighted the ministry’s commitment to ensure the security and authenticity of real estate title deeds in Saudi Arabia