Is The Deal Between Roku and The Trade Desk a Game Changer?
Two of the biggest names in connected TV and digital advertising have joined forces.
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Two of the biggest names in connected TV and digital advertising have joined forces.
Two of the biggest names in connected TV and digital advertising have joined forces.
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers
Roku partners with The Trade Desk to enhance advertisers' TV streaming campaigns through data-driven insights, while also expanding measurement capabilities with iSpot.tv.
By Chris Wack The Trade Desk has named Jed Dederick to be chief revenue officer. The company on Wednesday also appointed Tim Sims to a new role as chief...