Cheil Worldwide Korea creates navigation service campaign to direct tourists around popular Jeju Island via the most beautiful route
April 20 2021, 10:49 am | BY Kim Shaw | No Comments Cheil Worldwide has launched ‘Slow Road’, a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel exp...
Source: campaignbriefasia.com