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Them or hurt them and you look at it from the perspective of technology, technology is a critical part of that change. but there are many parts of change that are happening today. and i think that having a trust trusted guide like time magazine, having that in the right hands and given the leaders of that magazine, the support they need to do what they need to, do i think that is the most critical thing. >> you will give them more money? >> we will invest. >> invest heavily in journalism because you think it is important. this drags new politics now more than ever. >> i don't think so. i'm not...

How to make a context of the change and is it going to help them or hurt them and you look at it from the perspective of technology, technology is a critical part of that change. but there are many parts of change that are happening today. and i think that having a trusted guide like time magazine, having that in the right hands and given the leaders of that magazine, the support they need to do what they need to, do i think that is the most critical thing. >> you will give them more money? >> we will invest. >> invest heavily in journalism because you think it is important. this drags new pol...

Brands could be used in such a positive way. and for a while, we thought we might end up with another one of these brands and all of a sudden, it became clear to us the brand that we can have the biggest impact is "time" magazine. >> were you trying to copy jeff bay bezos and you moguls get together and now it is not baseball teams now. >> and if you had asked me, if you are buying time magazine or this franchise, it then became crystal clear that this is something that would trade once and the global impact with time is so unprecedented. and it is an iconic and historic brand and the ability ...

Time, you are going to get dragged into politics. as the owner. just the way jeff has. are you worried about that? i'm not worried about that because i'm not operationally involved in time, i'm not involved in politics, i'm not ready for political office. i want to provide a great business that provides value to society. that's what i'm doing with the sales force. >> you will get dragged in. >> and the sales force, too. >> what are you going to do if trump starts tweeting at you, for example, like he does with bezos. >> that hasn't happened. >> not yet. >> i don't deal with hypotheticals. >> o...

And the reason it was so interesting to me is i really believe this is a more important time to have a positive global impact than ever. it is one of my core values. and i thought one of these media brands could be used in such a positive way. and for a while, we thought we might end up with another one of these brands and all of a sudden, it became clear to us the brand that we can have the biggest impact is "time" magazine. >> were you trying to copy jeff bay bezos and you moguls get together and now it is not baseball teams now. >> and if you had asked me, if you are buying time magazine or...