Matalan appoints Havas Media Group following three-way pitch
Appointment to estimated £20m account sees Havas succeed incumbent Dentsu.
Source: campaignlive.co.uk
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Havas wins media planning and buying account for leading UK retailer
Homeware and fashion retailer Matalan has tasked Havas Media Group with developing media experiences to build on its 'Real Life Ready' positioning.
Source: prolificnorth.co.uk
Matalan's 'magical' Christmas trio
Created by McCann Manchester, the 30 second campaigns will run across TV, VOD and social, and sees three people share their Christmas celebrations, and
Source: drapersonline.com
Manchester agency creates new summer campaign for Matalan
by Charlie Spargo Matalan's new summer campaign based on its Real Life Ready platform launched this weekend, with a high-profile TV slot during Monday night's Coronation Street broadcast The campaign, Love the Summer, runs until July 31st and was created by McCann Manchester, supported with activity across press, digital and social channels. It features three spots at 30, 20 and 10 seconds, representing everyday moments for its audience of 35-plus mums with a busy lifestyle, and is set to 'Love True Ways' by Buddy Holly. It aims to place emphasis on the quality on offer in Matalan's summer c...
Source: prolificnorth.co.uk