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Populix, an Indonesia-based homegrown consumer insights platform, announced Monday the closing of a $7.7 million Series A round of financing, led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures. With this round of financing, it will reinforce its efforts to digitize the entire data collection process.
Consumer Insights Provider Populix Raises New Funds May 4 2021 Indonesia-based consumer insights provider Populix has raised $1.2m in a pre-Series A round of funding, which it will use to roll out new products and expand its marketing efforts. Founded in 2018 by CEO Timothy Astandu and COO Eileen Kamtawijoyo, Populix offers a platform to help businesses connect with respondents and better understand consumer preferences in Indonesia, as well as subscription-based services for brand health tracking and product launch perception auditing. The firm also sells in-house research and datasets to cl...