Jeffrey Kitelinger News Today : Breaking News, Live Updates & Top Stories | Vimarsana

General manager of the metropolitan water district of southern california, created an incentive to cut back on watering lawns, and by doing so, unleashed a flood of new businesses across the state. >> if you can replace that lawn, you can replace a lot of water. and what we're trying to do is get people to think differently about how their outdoors should look. >> his agency offered homeowners a cash rebate to replace their water guzzling lawns with drought-tolerant landscapes. >> and the two sections in the back, the two small sections, we're going to take out the grass and put decomposed gra...

Sprung up. >> jeffrey kitelinger created an incentive to cut back on watering lawns and by doing so unleash add flood of new businesses across the state. >> if you can replace that lawn you can replace a lot of water. what we're trying to do is get people to think differently about how their outdoors should look. >> his agency offered homeowners a cash rebate to replace their lawns with drought tolerant landscape. roy amir the owner of green pros recognized he could capitalize on the money the government was giving away to get customers without charging them a single penny. >> the homeowner do...

A lot of trouble. >> with crops failing, wildfires raging, and reservoirs nearly empty, the governor of california has made this crisis a top priority. >> i'm issuing an executive order, mandating substantial water reduction across our state. >> last january, governor jerry brown issued an executive order mandating a 25% reduction in water use, and citizens across the state are responding. >> i listen to the news. i know that the drought in california is a serious problem. >> for entrepreneurs like roy amir, greg ruben, and bill shaffer, it was also a wake-up call. where others saw brittle, dr...