Jetro unveils campaign to support certification of Japanese foods Filed on December 19, 2020 The Japan External Trade Organisation (Jetro) is launching the Fudo Nippon campaign, a certification programme launched for outlets serving Japanese foods and beverages. The certification attests to the partners’ use of authentic Japanese products and ingredients, offering consumers added reassurance of the quality of products from Japan. The campaign is funded by the Ministry of Agriculture, Forestry and Fisheries (MAFF). “With the growing appeal of Japanese foods among the discerning pop...