Google forced to pause RCS standard in India on account of spammy ads
Google has been forced to pause its RCS feature as verified businesses inundate users with unwanted ads of credit cards and gambling.
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Google has been forced to pause its RCS feature as verified businesses inundate users with unwanted ads of credit cards and gambling.
RCS users in India will not receive promotional messages on the platform, for at least a while.
RCS is a communication protocol that aims at replacing SMS by allowing users to send richer and more engaging messages — something you can never do on SMS.
A Google spokesperson confirmed that Indian businesses are abusing RCS Business Messaging to broadcast ads and marketing messages.
Also in today's EMEA regional roundup: Vantage Towers feels the supply chain crunch; HBO Max spreads its wings; Deutsche Telekom and Google extend their love-in.