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Best Media Info: The campaign captures the emotions of a young man who is pursuing engineering but somehow resonates more with his passion for writing| Ad Craft News
Best Media Info: Based on the insight that breakfast is being missed by as many as 44% of millennials, the campaign brings its message to life through three relatable films about the apparent excuses that people make | Ad Craft News
The campaign is conceptualised and executed by L&K Saatchi and Saatchi