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Is Mother’s Day hard for you? Companies let you opt out of painful reminders
For people who struggle with loss, infertility and other issues surrounding the May holiday, Etsy and other businesses offer not to send Mother’s Day emails.
 
 
A California florist prepares for Mother s Day last year. For some the barrage of advertising leading up to the holiday can be difficult. [ RICH PEDRONCELLI | AP ]
For Timur Aydin, whose mother died unexpectedly at 51, Mother’s Day can be tough.
When May approaches, he sees his inbox fill with advertising emails telling him not to forget mom on her special day. One year, he asked a florist to take him off the list for those annual reminders, only to get an email the next year about a Mother’s Day flower deal. ....

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