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NetApp on Tuesday unveiled significant changes to its channel partner program aimed at better rewarding partners who focus on digital transformation and helping their clients more quickly move to the cloud. The changes include making partner benefits available to new types of channel partners who were previously not addressed by the program as well as more traditional partners, and streamlining incentives to focus on key strategic initiatives, said Chris Lamborn, head of global partner go-to-market and programs for the storage vendor. It also involves shifting focus from product certification...

NetApp Channel Program Redux: Focus On Cloud, A.I., Other Specializations ‘In 12 month‘s time we will be making the hard cut-over from a traditional structure where we differentiate our partner tiering based on product certifications and resell revenue to a model that both reduces the number of tiers from five to three and then measures our partners from their overall contribution,’ says Chris Lamborn, head of NetApp’s global partner go-to-market and programs. By Joseph F. Kovar May 11, 2021, 08:46 AM EDT NetApp on Tuesday unveiled significant changes...