Crown Resorts and 'Here's Where Things Get Interesting' via The Monkeys
A playful spin on Crown’s reputation.
Source: adnews.com.au
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Fantastic Furniture appoints Initiative as new media agency partner
After a competitive media review, one of Australia’s leading value furniture and bedding retailers Fantastic Furniture has appointed Initiative as its media agency of record for all offline media planning and buying, including BVOD and Youtube. Incubeta, Fantastic Furniture Digital agency was not pa
Source: campaignbrief.com
Initiative wins Fantastic Furniture's media account
Previously held by Bohemia.
Source: adnews.com.au
Goodman Fielder consolidates brand and retail media investment business with Initiative
Heralding its intent to take a more holistic approach to media investment, Goodman Fielder has formally extended Initiative’s remit appointing the agency across its retail marketing business, traditionally the domain of the business’ sales division.
Source: campaignbrief.com