The Zara of beauty: Luxe-for-less brand MCoBeauty launches 48-hour pop-up
The Australian beauty brand is known for its affordable range. Now, it’s testing the waters of physical retail.
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The Australian beauty brand is known for its affordable range. Now, it’s testing the waters of physical retail.
Breaking down a recent report from Mintel on the beauty and makeup market and how consumer spending is changing due to inflation.
The trends and movements that beauty and personal care brands should watch closely...
The dupe beauty trend is playing out throughout the beauty industry, and according to the latest survey results from market intelligence player Mintel, it is having a favorable impact on more affordable makeup brands.
After a rebound in 2022, the color cosmetics market continues to exhibit strong growth in the U.S.; however, inflation accounts for much of this. Due to an aging female population, increasing concerns about skin health and budgetary decisions, interest in the category tends to decrease. That being said, Mintel predicts the market to proceed with resilience as brands deliver against interest in facial skincare claims, convenience and multi- functionality. In addition, men represent an...