Europe recovery slows as airlines fail to prepare for travel rebound
While destinations are eager to welcome visitors, supply cannot meet demand due to extreme staffing deficits and industrial disputes
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While destinations are eager to welcome visitors, supply cannot meet demand due to extreme staffing deficits and industrial disputes
International travel from Europe was set to make a start to recovery in 2022. Sustained chaos at European airports is likely to hinder growth.
Many airlines are finding it difficult to hire, vet, and train new staff members to meet the unforeseen demand for international flights from travellers and are now having to cancel hundreds of flights, said an industry expert.
Many airlines betted on employees returning in hordes when travel started to meaningfully resume in 2022 and rapidly increased their Spring/Summer schedules as a result, says GlobalData. However, the leading data and analytics company notes that airlines should have learned from the pandemic that nothing is certain in the current climate.
With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resources into this space for faster outreach and connection.