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Consumers Say One Thing About Sustainability and Do Another - Vimarsana News

Consumers Say One Thing About Sustainability and Do Another

Though recycled, upcycled and pre-owned fashion has never been more accessible, a new report by the ecommerce company reveals gaps between consumer values and and how people actually behave when it comes to sustainability. Out of the 2,500 consumers surveyed in the report, 60 percent consider transparency important, but just 20 percent actively seek out information from brands before purchasing. Further, 53 percent believe brands’ ethical labor policies are important, but only 23 percent investigate policies themselves. And while 58 percent of consumers believe they should know the material...

The search for fashion supply chain transparency - Vimarsana News

The search for fashion supply chain transparency

The search for fashion supply chain transparency How can brands and retailers overcome traceability challenges to map exactly where their raw materials are coming from? The fashion industry's notoriously long, fragmented and opaque supply chains can conceal human rights and environmental abuses. The Modern Slavery Act 2015 was introduced to try to make companies responsible for ensuring their supply chains were free from exploitation, but it was not until last month that the government announced financial penalties for those that fail to comply (box below). The government's action follows a D...