Consumers Say One Thing About Sustainability and Do Another
Though recycled, upcycled and pre-owned fashion has never been more accessible, a new report by the ecommerce company reveals gaps between consumer values and and how people actually behave when it comes to sustainability. Out of the 2,500 consumers surveyed in the report, 60 percent consider transparency important, but just 20 percent actively seek out information from brands before purchasing. Further, 53 percent believe brands’ ethical labor policies are important, but only 23 percent investigate policies themselves. And while 58 percent of consumers believe they should know the material...