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By Victor Omondi Range Rover held its Leadership Summit on Monday night. During the one-day event, several leaders gave speeches, jaunted their success while others announced their new product lines. Rapper Wyclef Jean was hired to entertain the event during the after-party, a role he played with great ease. However, it wasn’t clear how the […]
What should have been a routine corporate performance ended in embarrassment for Wyclef and Land Rover CEO Joe Eberhardt.
Joe Eberhardt was not injured, but did leave the party early
We competed against an Olympian, an overland industry expert, and a host of top automotive journalist talent in the media wave of the 2021 Land Rover TReK competition. And we came away victorious.
Here's the secret to their success. Jaguar Land Rover hasn't had it easy over the past few years. It never became the BMW and Audi rival now-former CEO Ralf Speth envisioned despite investing billions in new models and global facilities. His successor, Thierry Bollore, recently announced a plan that will see a dramatically scaled-back and EV-only Jaguar alongside a more well-funded Land Rover. Jaguar's inability to compete with the Germans forced Bollore to either kill it or turn it into an ultra-luxury brand with fewer models and higher profit margins. He chose the latter. Land Rover will ma...