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Unaisi Ratubalavu Joes Farm Produce founders Linda (left) and Joe Youn. Picture: FILE Joe’s Farm Supermarket is a well-known shop in Tamavua, and the story behind the success of this business was published in The Fiji Times on July 11, 1984. Things had come a long way for the founders of Joes Farm Produce, Joe Youn and his wife Linda. Mr Joe arrived from China 30 years ago determined to carve a good life for himself and his wife. Endurance and hard work had its rewards, but the family’s Sawani farm only outlet the Suva market was bursting at the seams. ....