John Davidco News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Credibility. my father and i started our automotive repair business in 1975. history. it's a family business. then he says we've grown to be the most successful on the main line. so we know he is successful and he has told you where they are. we know his geographic community. the last two sentences i just love. my daughter started with us two years ago. she is the future of our business. >> it's approachable. >> absolutely. >> and you say that linkedin is about approachability. he's talking about i. he is telling his story. doing it succinctly. >> beautifully. >> giving you a reason to connect...

Valuable. if john had his summary, it would show up right before his current job. and the summary gives you 2,000 characters to say what you want about you, your business and link your target audience directly to you. if you have great quotes from people who are happy, include those. you can talk a little bit about -- depending on what your business, you might want to get into why you're doing what you're doing. many people are coming for your service but they're also coming for who you are. this is your opportunity to speak to your target market in the way that you want to. >> okay. moving on...