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Marketing master john jantsch has three things you need to know about getting sales leads. he says look no further than your current clients. and an inspiring father s day story about a dad who started a car wash business to help his son and others affected by autism. if i can impart one lesson to a new business owner, it would be one thing i ve learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it s open for everyone. there s not one way to do something. no details too small. american express open forum. this is what membership is. this is what membership does. ....
Website. the address is openforum.com/yourbusiness and hit the ask the show link to submit a question for our panel. if it s easier just send an e-mail to yourbusiness@msnbc.com. our next guest says taking a look at your current customers is a great way to figure out who to target to be new customers. joining us now is john jantz, best known for creating the duck tape marketing system. his new book is duck tape selling. hi, john. hi. this is a great topic because this is how you gain revenue by getting new sales leads. talk to me about how you can use your current customers to get new customers. one of the traps is that people want any leads, any business, any customers. what my contention is and has been for years, what you really want are ideal customers. you want those customers that ....
From a customer service standpoint or a pr standpoint or whatnot, that reflects on your business. you have to be really clear up front about who s doing what and making sure that you have the right partners. i know i said this probably three or four years ago on the program, but you want to date somebody before you get married. so go into these partnerships very slowly and try them out. but also be very clear about roles and responsibility. who owns the ip and what happens if it goes south, because when you re good friends, it s very easy to come up with the divorce decree, so to speak. put that prenup in place first. very difficult to do that once you have the relationship that s fallen apart. john, is there any way to make it clear to your customers that we are three different companies, so if something goes wrong with one of your partners, it doesn t reflect on you, or no? yeah, there s a challenge with that, because what you re really trying i mean, if somebody s going to buy ....
Page and that you can, in fact, deliver because the solution that he proposed or that kind of combination, there s probably one company out there they can buy that from. so what he s doing is piecing together something that frankly i think has a lot of great opportunities. obviously the risks carol talked about exist, but that company i would suggest is going to be much more nimble in how they can respond and react and change and grow with customers, and so the real positive with that is you can have a very small kind of start-up company that can partner with some other folks that are already proven and already kind of down the road and it can be a really great way to lift you up and get you into opportunities that on your own wouldn t even exist for you. but certainly, you want to make sure that first off, you all have the same belief system and the same values and you all want to treat the customer the same way, because that s the only way to have this unified. and be clear on wh ....
Responses. we take a screen camp and customers love watching the video. it s a medium they re used to seeing. they re used to that communication, and they re used to acting on that information. it s time now to answer some of your business questions. let s get our board of directors in here to help us. carol roth is an on-air contributor at cnbc. she s a former investment banker and entrepreneur and an investor. and john jantsch is a marketing consultant best known for creating the duct tape marketing system. his new upcoming book is called duct tape selling. think like a marketer, sell like a superstar. great to see both of you guys. good to be back, j.j. let s get to the first question. this is about the state of your finances. everyone tells you you have to look at financials. how often should you review your financials? should it be monthly? quarterly? or every day? that s a good question. i m glad she s starting with the basics that she needs to look at ....