The Impact of COVID-19 and Accelerated Growth of E-commerce on Gray Market Sales | Haug Partners LLP
7 channels grew 31.3% over November 2019, according to Digital Commerce 360 8 9 Online sales will account for 21.0% of total retail sales in 2020, up from 15.8% in 2019 and 14.3% in 2018 10 Digital Commerce 360 estimates that e-commerce sales will reach $839.02 billion by the end of 2020 representing a 40.3% growth from 2019. 11 This number represents the highest annual U.S. e-commerce growth in at least two decades. 12 Additionally, growth in e-commerce accelerated by two years, 13 thus if it were not for the pandemic, the nearly $840 billion in online retail sales in 2020 would not have bee...