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Quicken Loans to change name to Rocket Mortgage View Comments Quicken Loans LLC is changing its name to Rocket Mortgage to emphasize its fully digital mortgage brand, the Detroit-based lending giant said this week. The change is set to take place July 31. It will harmonize the title of the country's largest mortgage lender with its technology that allows homeowners and buyers to close loans completely online. It also follows the adoption of the Rocket name by other subsidiaries of Rocket Companies Inc., which went public in August, and its sponsorships. Rocket has now eclipsed Quicken in aff...

Quicken Loans to formally adopt Rocket Mortgage name NICK MANES/CRAIN'S DETROIT BUSINESS The Quicken Loans brand will officially convert to Rocket Mortgage on July 31 It's official: As of July 31, the Quicken Loans branding will be no more. While the move amounts to a "significant" change, the company, which is part of Detroit-based Rocket Companies Inc. (NYSE: RKT), noted in a statement that the only difference existing clients will notice will be a shift from "Quicken Loans" to "Rocket Mortgage" on official documents, letters and other communications from the company. "More than 20 years ag...

It's official: As of July 31, the Quicken Loans branding will be no more. While amounting to a "significant" change, a statement from the company, part of Detroit-based Rocket Companies Inc. (NYSE: RKT), notes that the only difference existing clients will notice will be a shift from "Quicken Loans…

There are more signs 2014 may be turning into a vintage year for car sales and perhaps one of the best years in a while. J.D. Power forecast new vehicle sales in August to come in close to $39 billion. That record consumer spending, according to senior vice president John Humphrey has been... Read More... Don't Miss Any Updates! News Directly in Your Inbox Subscribe to: