Music and the metaverse: the vast sums behind Roblox's virtual festivals
The metaverse is maturing. Despite the relative nascency of the space for marketers, the seeds of the metaverse were planted a long time ago. Ahead of a rumored metaverse-centric rebranding of Facebook, one of the big winners of investment in the space could be Roblox – especially since its focus on music lets it command live events.
Source: thedrum.com