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For themselves in how we focus on the people that are involved in our business. and the fun that we re trying to have in the process. and some high profile stars have joined in on the fun as undercover drivers. oh, my gosh! it s good to see you again. oh, my god! odds are you won t get shaquille o neal or demme lovato behind the wheel when you order a lift but you may get someone like robert henderson, the company s most prolific new york driver. what s a typical day for you? a typical day is anywhere between eight to twelve hours. but it s eight to twelve hours that s fun, and you just look at the time and go oh, my god, i ve been out this long? and then you laugh about it. but zimmer s goals are much bigger than getting us to work or home from a bar. he wants to change the way we live. at what point do you believe all your cars will be self-driving? i believe in about five years the majority of lyft trips will be in autonomous vehicles. ....
Down and be honest with each other because if you can t have the hard conversations today, it s going to be much harder to have the conversations when you re in the business when you re trying to figure out what s going on and maybe when you face a challenge. so i think it s a good idea but you have to do your home work up front. sit down and get real. w. your partner. it s now time for the brain trust. we get to dig into the tough issues you deal with in business and find out how some very successful people dealt with them. we have the founder of the inside and the previous founder of dwell which you sold to wayfair. congratulations. thank you. and the founder and ceo of tough mudder. hi. i want to bring you two together because you both experienced immediate orric rises in your company. incredible to watch. and then at some point you hit a plateau. and i want to know what that was like and what did you to get yourself through that time. or decline, plateau or decline. i wan ....
five years? yes. what does the experience look like? just like you purchase a monthly subscription from netflix or spotify you ll purchase a lyft plan. you can imagine if you re taking a long family trip for the weekend you ll have a large vehicle, maybe with like a screen to watch movies. if you re on your personal trip to work you can be productive. maybe you can take a nap. you do understand this still blows people s minds. yeah. the high line is a new york public park built on an unused railroad elevated above the streets of manhattan. from these old railroad tracks, zimmer looks down at the roads, as the next frontier in obsolete modes of transportation. in ten years, i believe that personal car ownership will all but end in major cities. ten years, though, that s a quick turnaround. you really believe that s going to happen? i do. people are already starting to move away from car ownership. to order lyft when they need a ride in their city. and eventually auto ....
Zimmer loved what they represented. i think it s the idea of freedom and exploration. i just remember being on the ground, playing with cars, getting over, you know, any obstacle. and is there a direct line then to lyft? i think what i realized is that that freedom wasn t really there. and that the car s become more like a $9,000 ball and chain with all the maintenance, the parking, so i wanted to go to that original idea that got me so excited about the car, but actually deliver the real freedom. john first noticed the number of empty seats in cars on the highway during his drives home from cornell university in upstate new york. like, ten of us would be going back, driving with just one or two people. i started thinking about occupancy. how much are these cars used? what i learned is that 96% of the time, the car is parked. in 2008, zimmer left his job at lehman brothers, just before the company crashed, to pursue his vision of ride sharing with partner logan green. four ....
right, all right. thank you so much. i know e-mail marketing is so important and so we all really need to be paying attention to it. thank you. it was just a few years ago that the idea of picking up your phone and pushing a button and having a car magically appear to take you home seemed like something from the space age. now, services like uber, and lyft, with its famous pink mustaches, have become part of our daily life. but as nbc s willie geist tells us, the ambitions for lyft and its founder john zimmer go far beyond just sharing rides. how you doing? how are you, man? look at this traffic. yeah. like most of us, john zimmer hates traffic. but while most of us just curse and pound the steering wheel, zimmer is doing something to fix the problem. the 32-year-old president and co-founder of ride sharing company lyft got hooked on cars as a kid. but not just because they looked cool and went fast. ....