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The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.
The pharma company will be rolling out the new logo, colors, and font will be rolled out across all company materials, product packaging, and branding assets over time.
Brand and visual identity demonstrate the best of Johnson & Johnson’s care and humanity, while capturing the Company’s passion and determination to improve the health of people worldwide ...
It will still be seen for now on consumer health products like baby shampoo from Kenvue.
Johnson & Johnson said Thursday that it will replace the well-known signature script with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.