DDB's Priya Patel reflects on business, creative innovation and independents
DDB’s Priya Patel reflects on business, creative innovation and independents In 2020, DDB Sydney has not just navigated the pandemic, it has brought on a slew of new business, built out a media team for Johnson & Johnson, a social team for McDonald's and pushed the boundaries in creativity. Managing director Priya Patel chats to Mumbrella's Zoe Wilkinson on what keeps bringing clients back to the agency, and the strength of legacy agencies when all eyes are on independents. December 16, 2020 9:04 Priya Patel describes her two-and-a-half years at DDB Sydney as “exciting, unpredictable and ...
Source: mumbrella.com.au