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How the CMO of Little Birdie is working to be the one that catches the ecommerce worm

Commonwealth Bank group executive Angus Sullivan and Little Birdie co-founder and chief Jon Beros. Source: supplied. E-commerce startup Little Birdie has bagged $30 million in pre-launch funding from the Commonwealth Bank of Australia, in a partnership set to “supercharge” its growth. The bank has acquired a 23% stake in the business, bringing Little Birdie’s valuation to $130 million, before it even has a live product. The startup was founded by a team of Catch Group alumni, including Catch.com.au co-founders Gabby and Hezi Leibovich, who sold the e-commerce venture to Wesfarmers for $...

Plans to integrate startup's offers into CommBank app.

E-commerce startup Little Birdie lands $30M AUD pre-launch funding from Australia’s largest bank Commonwealth Bank group executive Angus Sullivan and Jon Beros, co-founder and CEO of Little Birdie Melbourne-based Little Birdie, an e-commerce startup that wants to become the “new homepage of online shopping,” won’t launch until next month, but it’s already scored a major investor. Commonwealth Bank of Australia (CBA), the largest of Australia’s “Big Four” banks, has poured $30 million AUD (about $23.2 million USD) in pre-launch funding into Little Birdie, and will also integra...