Page 11 - Jon Ikeda News Today : Breaking News, Live Updates & Top Stories | Vimarsana

It wants to reestablish bona fides as Honda's performance brand, like in their first 20 years.

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains."

Is This The Revived Acura Integra Coupe Or A Really Good Fake? Feb 17, 2021 at 9:28am ET ++ UPDATE: Motor1.com reached out to Acura for a statement about the validity of these images. "The 'spy shots' you reference appear to be the work of a skilled photoshop artist. While we appreciate the enthusiasm for our past products, the vehicle depicted here is not a Honda or Acura development prototype," Acura spokesperson Chris Naughton told Motor1.com.   We love a good automotive mystery, and these spy shots offer one of the best in recent memory. These images from Instagram claim to show the ne...

Auto review: Is Acura’s 2021 TLX good enough to be Legend-worthy? All-new for 2021, the TLX is the best iteration of Acura’s midsize sedan since the 2004-2008 Acura TL, a car designed by Jon Ikeda, now Acura’s vice president and brand officer. Written By: Larry Printz / Tribune News Service | 4:00 pm, Jan. 2, 2021 × The 2021 Acura TLX A-Spec. (JAMES HALFACRE/Acura/TNS) For too long, Acura has purveyed perfectly bland sedans with equally bland names, a far cry from when the division was selling Legends, Vigors and Integras, sports sedans that satisfied driving ent...

The 2021 Acura TLX A-Spec. (James Halfacre/Acura/TNS) The 2021 Acura TLX A-Spec. (James Halfacre/Acura/TNS) Published January 01. 2021 12:06AM  By Larry Printz, Tribune News Service For too long, Acura has purveyed perfectly bland sedans with equally bland names, a far cry from when the division was selling Legends, Vigors and Integras, sports sedans that satisfied driving enthusiasts and non-enthusiasts alike. And while the automaker has recently fielded fun-to-drive crossovers, its sedan lineup lacks the spark that was a hallmark of the brand. With the arrival of the redesigned 2021 Acura ...