Clothiers gear up to hit shoppers with below-the-waist campaigns
Credit: iStock We may be on the verge of the Roaring 20s of consumerism, but instead of flapper dresses and cloche hats, it’s crop tops and rigid denim. As millions of vaccinated Americans emerge from months of home lockdowns and other COVID-era restrictions, retail experts predict a surge in spending on categories including apparel. Yet while brands have focused in the last year on Zoom-friendly blouses and accessories on top and leisurewear such as sweatpants and leggings on the bottom, they’re now pushing “hard pants” such as jeans and trousers, along with silhouettes that are more...