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Alpro-licious targets six million shoppers with first retail media strategy

Published: September 22, 2023

Plant-based pioneer Alpro has partnered with Wavemaker UK and Tesco-owned customer data science company Dunnhumby, on “Alpro-licious”, a retail media strategy

Source: retailtimes.co.uk

Related Topics:

Ben WaltonJon RuberryMatt BoughtonWavemaker United KingdomTesco MediaInsight PlatformMedia Director