Smyle announces partnership with The Difference Collective
Creative agency Smyle has announced a partnership with healthcare communications company The Difference Collective. The collaboration aims to "give pharma companies the confidence to innovate with online and hybrid events". The partnership was created following research by Across Health revealing that more than 50% of neurologists say they are "unlikely" to return to physical events post-Covid-19, in addition to Decision Resources Group reporting that 58% of physicians in Europe are "likely" to continue to participate in virtual conferences and congress after Covid-19 mitigation measures...