9th Circ. Nixes P&G False Ad Suit, Calls Label 'Concerning'
A Ninth Circuit panel on Friday refused to revive a consumer lawsuit that accused Procter & Gamble Co. of using deceptive labeling on its Pantene Pro-V Nature Fusion shampoo and conditioner, but the majority found the company's practice "concerning" and drew comparisons to "misleading or false" labeling practices identified by federal regulators.