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The 'ick' factor? Racing battles lower Cup crowds, ratings – but online punting is up

Published: November 5, 2022

The Melbourne Cup’s status as a mainstream cultural event is rapidly diminishing, if crowd numbers and TV ratings are anything to go by.

Source: watoday.com.au

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Northern TerritorySouth AustraliaMaribyrnong RiverRoger WrightKimi TareiNeil WilsonJonathan DassisiJack CraigSam DuncanLuis AscuiLauren RosewarneTom HeenanMira MceuneSteve RosichSwinburne University Sport Innovation Research GroupMonash UniversityMelbourne UniversityVictorian Racing ClubFlemington RacecourseMelbourne CupRacing ClubStakes DayRacing Australia FactSwinburne UniversitySport Innovation Research Group