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Fruit Tech, the new space dedicated to innovation and digitization at Fruit Attraction

'Fruit and vegetable sector is feeling upbeat about Fruit Attraction 2021, which will be an in-person event' Fruit Attraction, the international trade fair for the fruit and vegetable sector, has confirmed that it is receiving numerous applications to take part in the next edition. The event is organised by IFEMA Madrid and FEPEX and has been scheduled to take place from 5 to 7 October. Already, 150 days before the fair kicks off, participation levels are the same as they were in 2019, on the same date. According to fair director Raúl Calleja, “Several factors have come together that make ...

Fruit Attraction to take place face-to-face again on October 5, 6 and 7 Fruit Attraction, organized by IFEMA and FEPEX, is planned to be held face-to-face again from October 5 to 7 in Madrid. The event will thus be a commercial reunion for the fruit and vegetable sector precisely in 2021, the International Year of Fruits and Vegetables, as declared by the Food and Agriculture Organization of the United Nations (FAO). The Organizing and Advisory Committee of Fruit Attraction, which met last Thursday via videoconference, has started to work on this face-to-face edition, which will be enhanced a...