Small cruise marketing campaigns that aim to make a big impact: Travel Weekly
| A still from an online marketing campaign by Carnival Cruise Line featuring Shaq and his pocket-sized "Mini CFO." Johanna Jainchill With their ships on pause during most of 2020, cruise lines were understandably quiet when it came to marketing their sailings to consumers. That's been changing. Norwegian Cruise Line's Break Free advertising made the biggest marketing splash of last year, when in November its first global campaign since March invited viewers to "look beyond the confines of 2020." Set to the lyrics of "I Want to Break Free" by Queen, Norwegian said the campaign inspired a wave...
Source: travelweekly.com