B2B comes of age as marketers find new opportunities
Drivers of change COVID-19 has accelerated digital disruption in B2B, depriving marketers of live events and in-person meetings and fuelling changes in decision-maker behaviour that had begun long before the virus took hold. This is a time of learning and discovery for B2B marketers, as they seek out new, progressive ways of reaching their customers across both live and virtual touchpoints. Audiences are changing With so many people setting up offices at home, the worlds of tech and telco have become consumerised like never before. Add to this the accession of millennials to senior roles with...
Source: warc.com