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Prega News, by Mankind Pharma, is planning to launch 3 sub-brands under the Prega News brand. This will include the strategic direction for the brand architecture, identity and packaging for the new brands
MUMBAI : Mothers everywhere and, perhaps, more so in India are held to unreasonably high standards, wherein they are expected to lean in at work whilst remaining primarily responsible for the domestic front. This perennial balancing act leads to an intense pressure to ‘perfectly’ manage both work and home for most working moms today, or ends with guilt about their inability to
Mankind Pharma's multivitamin and minerals tablet, Health OK, has launched a new digital film featuring brand ambassadors Anil Kapoor and Ranveer Singh. The second leg of the campaign #HealthOKTohSabOK highlights that multivitamins help in strengthening the overall health of the person and maintaining energy levels.
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In an interaction with BestMediaInfo.com, Chatterjee, General Manager, Sales and Marketing, Mankind Pharma talks about how the marketing of the brand has evolved with time and its future plans