Page 8 - Joy Chatterjee News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment The country’s leading advertisers are on the wait-and-watch mode as state-wise curfews may hit the overall consumer sentiment. Some brands are worried that the restrictions may even impact their supply chain Mumbai, April 16, 2021 As more and more states put in place lockdown-like restrictions to curb the spread of the Covid-19 pandemic’s second wave, brands are going back to the drawing board to revisit their media spend strategy for the ongoing quarter.  Risi...

The company has recently launched its D2C sales channel 08 Mar, 2021 - 08:57 AM IST     |     By Mansi Sharma      NEW DELHI: Leading Indian pharmaceutical company Mankind Pharma is expanding its digital footprint to leverage the most out of the new consumer world, general manager - sales & marketing Joy Chatterjee told Indiantelevision.com. This will include a growth in its digital marketing activities and also a robust online sales strategy on its new d2c channel and leading e-commerce platforms.  “Currently, we are spending 20-25 per cent of our overall sales on digital ma...

Prega News discusses infertility in Women’s Day campaign Share Via: A pregnancy detection kit brand has stepped forward to raise a conversation around the stigma and suffering attached with infertility . Mankind Pharma’s pregnancy detection card brand Prega News has launched a new campaign on the occasion of International Women’s Day. The campaign highlights the sensitive issue of infertility. Over the years Prega News has played a role in bringing joy and smiles on the faces of moms-to-be and this campaign is an initiative to spread awareness around this susceptible issue. In ...

Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.   A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female genitalia and deemed it offensive to women. Myntra ended up changing the logo.   Unsurprisingly, Pa...

The GM – sales and marketing at the company speaks about the challenges the condom category faces, the pandemic, and more…