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Makers of famed Joynagar moa arm themselves with barcodes, QR codes

Makers of famed Joynagar moa arm themselves with barcodes, QR codes
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For the first time in its history, Joynagar moa being exported


For the first time in its history, Joynagar moa being exported
Updated:
Updated:
The highly popular Bengali sweet, available only during winter months, is highly perishable
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The highly popular Bengali sweet, available only during winter months, is highly perishable
For the first time in its history, the Joynagar
moa, a highly popular Bengali sweet that is available only during the winter months, is being exported.
The first trial shipment reached Bahrain on Wednesday and the exporter had received a repeat order that’s double the 45 kg already sent.
The
moa is a popped-rice ball held together with fresh date-palm jaggery, and since its manufacture is mostly confined to the town of Joynagar (near Kolkata), it has earned the Geographical Indication tag of Joynagar Moa. ....

West Bengal , United Arab Emirates , Susmita Dutta , Sandeep Saha , Joynagar Moa Nirmankari Society , Food Products Export Development Authority , Geographical Indication , Joynagar Moa Nirmankari , Commerce Ministry , Joynagar Moa , West Bengal Sweet , Winter Months , மேற்கு பெங்கல் , ஒன்றுபட்டது அரபு அமீரகங்கள் , சுஸ்மிதா தத்தா , சந்தீப் சஹா , உணவு ப்ராடக்ட்ஸ் ஏற்றுமதி வளர்ச்சி அதிகாரம் , புவியியல் அறிகுறி , வர்த்தகம் அமைச்சகம் , ஜோய்ணகர் மாய , மேற்கு பெங்கல் இனிப்பு , குளிர்காலம் மாதங்கள் ,

GI-tagged Joynagar Moa fly to Bahrain


The first consignment of GI-tagged Joynagar Moa will leave Calcutta on Wednesday. Thirty kilos of moa will land in Bahrain after flying out of Calcutta in specially created packages.
Along with it will travel a little over 100 kilos of patali gur (date palm jaggery), another winter delicacy from Bengal.
“This is the first time GI-tagged Joynagar Moa will be exported from Bengal,” said Sandeep Saha of the Agricultural and Process Food Products Export Development Authority (APEDA), under the Union ministry of commerce and industry.
“We have also received enquiries from Italy and Canada. We will wait for feedback about the first consignment and then take our next step.” ....

West Bengal , Ashok Kumar Kayal , Sandeep Saha , Ashutosh Das , Joynagar Moa Nirmankari Society , Food Products Export Development Authority , Joynagar Moa , Das Para , Joynagar Moa Nirmankari , மேற்கு பெங்கல் , அசோக் குமார் கயல் , சந்தீப் சஹா , அசுதோஷ் தாஸ் , உணவு ப்ராடக்ட்ஸ் ஏற்றுமதி வளர்ச்சி அதிகாரம் , ஜோய்ணகர் மாய , தாஸ் பாரா ,