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For the first time in its history, Joynagar moa being exported Updated: Updated: The highly popular Bengali sweet, available only during winter months, is highly perishable Share Article The highly popular Bengali sweet, available only during winter months, is highly perishable For the first time in its history, the Joynagar moa, a highly popular Bengali sweet that is available only during the winter months, is being exported. The first trial shipment reached Bahrain on Wednesday and the exporter had received a repeat order that’s double the 45 kg already sent. The moa is a popped-rice ball held together with fresh date-palm jaggery, and since its manufacture is mostly confined to the town of Joynagar (near Kolkata), it has earned the Geographical Indication tag of Joynagar Moa. ....
The first consignment of GI-tagged Joynagar Moa will leave Calcutta on Wednesday. Thirty kilos of moa will land in Bahrain after flying out of Calcutta in specially created packages. Along with it will travel a little over 100 kilos of patali gur (date palm jaggery), another winter delicacy from Bengal. “This is the first time GI-tagged Joynagar Moa will be exported from Bengal,” said Sandeep Saha of the Agricultural and Process Food Products Export Development Authority (APEDA), under the Union ministry of commerce and industry. “We have also received enquiries from Italy and Canada. We will wait for feedback about the first consignment and then take our next step.” ....