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>> saw his shadow, six more weeks of mozart. brian? >> here's my choice. you know the old comedy mantra, if you want funny think casket. doritos knew the magic formula. they put it together. watch. >> at least he got his dying wish. >> a jumbo casket full of doritos. >> genius. >> yeah, free doritos and it will get him out of work for at least a week. >> touchdown! >> it's a miracle!
Have a worldwide platform to show what our business is about and what images we want to align our brand with. we saw that betty white commercial. we don't even know what company it's for but we're talking about it. that's the most important thing. >> we were talking at the commercial. we've got to take a look at this one. the next one is one of my very favorites, frito lay's dorito's. >> he got his dying wish. >> a jumbo casket full of doritos. >> that ought to work for at least a week. >> kyle, jalen. jalen, kyle. >> going to have your hands full -- >> keep your hands off my mama, keep your h...
Social networking, people want to find out more, maybe you're not getting your money's worth, you never do, but you get some real value. if people forget about you, never talk about it, $3 million? you're wasting it. >> okay. let's take a look at this clever innovative ads. one represented here by the frito-lays doritos. check it out. >> he got his dying wish. >> a jumbo casket full of doritos. >> talked about at work for at least a week. >> go, go! -- >> ah! >> kyle jamen, jamen kyle. >> pick up the control. >> put it back. keep your hands off my mama. keep your hands off my doritos. >> the f...