With climate change making it harder to grow Korean ginseng, experts have created new, more resilient varieties, while brands focus on marketing to regain ground in the health-supplements market.
Korea Ginseng Corp. (KGC) said Sunday that its commercial videos featuring trot singer Lim Young-woong promoting red ginseng brand Jung Kwan Jang have gained a combined 10 million views within 10 days of its release.
Korean ginseng researchers are creating new ginseng breeds and farming tools, and ginseng companies are investing in promoting their products abroad to reinvigorate the crop s weakening market, according to Rural Development Agency (RDA) and Korean Ginseng Corp. (KGC), Friday.
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