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Michelle Donelan, the Secretary of State for Digital, Culture, Media and Sport, made a speech announcing the UK Government will replace the UK GDPR with a new British data protection system. The UK’s current adequacy decision status is expected to last until 27 June 2025.
Both GDPR and UK GDPR restrict profiling and solely automated decision-making in protecting personal, private data. This raises serious questions about organizations’ ability to use big data to analyze and interact with customers. Can this be done under GDPR and UK GDPR?