Cheil Worldwide Seoul's Seanack campaign turns coastal waste into a currency to buy snacks
Cheil Worldwide Seoul has announced the launch of 'Seanack', a new campaign that turns coastal waste into currency to buy snacks. A portmanteau of sea and snack, Seanack incorporates gamification in campaign by giving snacks in exchange for discarded waste. The campaign is aimed at raising awareness
Source: campaignbriefasia.com