What Generation Z wants from brands in 2024
What does Gen Z seeks from brands that is so different from prior generations and why is it key the brand manager, understands this?
Source: themediaonline.co.za
Kantar Report News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Kantar Report. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Kantar Report Today - Breaking & Trending Today
Mint Explainer: Why half of urban consumers aged 15-55 now live in tier 2, tier 3 towns
Ubiquitous smartphones, cheap data and covid are the primary reasons
Source: livemint.com
Changing dynamics: Half of Indian homes now embrace nuclear living
This change in family structure has a bearing on future consumption as nuclear families tend to outspend joint families and experiment with more premium products
Source: livemint.com
Hygiene, health & wellness remain key consumer concerns: Kantar report
Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general, there was a high demand in the FMCD health and wellness space, according to the latest Sustainability Report from Kantar. New-market segments such as air purifiers, ACs with
Source: indiantelevision.com
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effective ad for 2020 Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective advertisers. Throughout 2020, Kantar, the world’s leading data-driven insights and consulting company, tested more than 10,000 adverts for clients around the world. Today, Kantar reveals the adverts that performed most effectively. What makes the Kantar Creative Effectiveness Awards different from other creativit...
Source: businessinsider.in