Karan Beef launches celebrity comedy series
We know from experience that brands must invest the considerable effort in selecting and vetting their chosen influencers for influencer marketing to be successful...
Source: bizcommunity.com
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SA's biggest beef exporter is now making wine – specifically for the Chinese palate
The Karan range of red wines from South Africa will be sold at China's high-end restaurants and hotels.
Source: businessinsider.co.za
Food advertising: Beware the puffery
‘Energy-boosting’, ‘slimming’ and ‘carb-conscious’ are just some of the many promises silently paraded on food products intending to entice themselves from the shelves into our food baskets. But just how much is food advertising allowed to embellish reality?
Source: dailymaverick.co.za