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Carman's Kitchen launches first major brand campaign in 30 years via East of Everything – Campaign Brief

Carman’s Kitchen has today launched its first-ever major brand campaign via East of Everything, for TV and online to coincide with the company’s 30 year anniversary.

Paying homage to the company’s philosophy of caring, the campaign features a set of characters with the same name - The Carmans ....

Karen Nelson , Byron Sharps , Carolyn Creswell , Jed Simpfendorfer , Paul Middleditch , Mark Ritson , Soul Department , Plaza Films , Karen Nelson Fields , Grant Rutherford ,

Carman's Kitchen Launches First Major Brand Campaign In 30 Years

Carman’s Kitchen today launches its first-ever major brand campaign for TV and online to coincide with the company’s 30 year anniversary. ....

Caroline Velik , Jed Simpfendorfer , Kat Kelly , Ross Colebatch , Brendon Guthrie , Jamie Scott , Karen Nelson , Lachie Mcdonald , Jackson Delminico , Chris Budgeon , Paul Le Couteur , Illana Blampied , Trish Cahill , Byron Sharps , Peter Masterton , Paul Middleditch , Paul Middleditch Plaza , Mark Ritson , Mandy Carr , Carolyn Creswell , Soul Department , Plaza Films , Karen Nelson Fields , Stu Morely ,

Carman's Kitchen launches first major brand campaign in 30 years

A set of characters with the same name via East of Everything. ....

Mandy Carr , Jamie Scott , Carman Kitchen , Ross Colebatch , Caroline Velik , Mark Ritson , Jed Simpfendorfer , Paul Middleditch Plaza , Carolyn Creswell , Paul Middleditch , Chris Budgeon , Kat Kelly , Lois Tristram , Lachie Mcdonald , Brendon Guthrie , Jackson Delminico , Peter Masterton , Paul Le Couteur , Trish Cahill , Karen Nelson , Byron Sharps , Soul Department , Plaza Films , Karen Nelson Fields , Grant Rutherford , Digital Comms ,

Carman's Kitchen launches first major brand campaign in 30 years

Making sure the chocolate is the right shade of brown. ....

Paul Middleditch , Peter Masterton , Chris Budgeon , Byron Sharps , Jamie Scott , Karen Nelson , Mandy Carr , Jackson Delminico , Lachie Mcdonald , Jed Simpfendorfer , Kat Kelly , Carolyn Creswell , Ross Colebatch , Paul Le Couteur , Caroline Velik , Trish Cahill , Brendon Guthrie , Mark Ritson , Illana Blampied , Paul Middleditch Plaza , Soul Department , Plaza Films , Kitchen Chief Marketing , Karen Nelson Fields , Grant Rutherford , Digital Comms ,

How do you get consumers to love your ads? Ensure they pay for them

How do you get consumers to love your ads? Get them to pay for them. Thinkerbell's Matt Plant explores the paid ad future. ....

Karen Nelson , Karen Nelson Fields ,