Dame Valerie Adams Shows How Small Leads to Great in New AIA Campaign via Bullfrog
Creative 2 Add to collection ‘Small Steps Matter’ campaign champions the power of small, achievable steps AIA New Zealand heroes its science-backed health and wellbeing program AIA Vitality to New Zealanders with an integrated campaign from Melbourne independent creative agency Bullfrog. Busting the myth of overnight success, the ‘Small Steps Matter’ campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers. Says Angela Busby, chief strategy officer: “In a sport whe...
Source: lbbonline.com