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Victoria Bitter elevates hard earned thirsts in latest campaign via The Monkeys, Melbourne

Victoria Bitter has unveiled ‘Means More’, its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song.

The campaign, directed by Tim Bullock at Scoundrel, aims to celebrate the skill and intelligence behind hard work, under the brand’s existing ‘For A Hard Ear

Australia , Melbourne , Victoria , Carlton , Tasmania , Kate-gooden , Natalie-jane-harvie , Allan-carlow , Katie-wellbelove , Sophie-gosper , Adrian-shapiro , Tim-bullock

Victoria Bitter's 'Means More'

Under the brand’s existing ‘For A Hard Earned Thirst’ platform.

Carlton , Tasmania , Australia , Adam-slater-connor-beaver , Michael-derepas , Adrian-shapiro , Paul-mcmillan , Ben-eagleton , Kate-gooden , Hugh-gurney , Dave-collins , Sophie-gosper

CUB's Victoria Bitter launches first work via The Monkeys

CUB's Victoria Bitter launches first work via The Monkeys
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia , Carlton , Tasmania , Melbourne , Victoria , Dave-collins , Hugh-gurney , Ben-eagleton , Adrian-shapiro-kate-gooden , Romanca-mundrea , Allan-carlow , Joe-sibley

The Or's Bloom & Wild Campaign Highlights the Care Behind Each Bouquet Delivered

Little Black Book, Campaign shot by director Shaun James Grant balances storytelling, emotion and insight so that viewers can project their own lives and loved-ones into the pictures

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