Arcare Aged Care's 'Threads' via Bundy Agency
A TVC that breaks away from traditional aged care spots.
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A TVC that breaks away from traditional aged care spots.
Arcare Aged Care recently entrusted Bundy Agency to develop a new campaign that would appeal to new staff, as well as elders and family members in search of quality aged care. The result is ‘Threads’ — a new TVC that breaks away from traditional aged care spots with a whimsical story that demo
Targeting the Sunshine Coast, Balnarring and Point Lonsdale.
It’s the bane of brands and media buyers around the world over. Getting eyes on traditional forms of advertising in communities that are hard to reach. It was a dilemma aged-care provider Arcare needed to overcome. In a groundbreaking move to connect with communities in the Sunshine Coast, Bal